Friday, February 15, 2008

Is Your Email a Real Message or Spam?

The world of email is chock full of spam. It's inevitable that all of have to sift through the endless stream of garbage emails. Some of them are companies trying to sell us stuff, others contain viruses, while others are simply unintelligible. It can be one of the most frustrating things we have to face when it comes to email. And, the worst thing is trying to distinguish the email you really do want from the stuff that you don't.

So, what's the solution? Obviously there is a ton of software out there to fight spam. Some are Spam Blockers, Spam Assassins, Box Trappers, etc... In reality, these work to a point but sometimes catch stuff that you really want.

So, we ask again, what's the solution? Our biggest and best suggestion is that if everyone you know actually wrote clear and detailed "Subject Lines" in their emails than we all could jet through the garbage and keep the stuff that we want. It's frustrating when a friend or acquaintance writes something like, "How you doing?" or "Check this out" in the Subject line.

A rule of thumb is to always write something very recognizable in the Subject Line. We tell all of our clients to either write their Company Name or to write our Name (Flagstaff Central) in the Subject Line. This triggers a quick, "I want that" when we are sifting through the email. It's a great idea!

Always write a clear Subject Line!